Why Custom Software? Benefits of Custom Software Development

In today’s competitive landscape, business owners, especially those in dynamic industries like Real Estate, Construction, and Healthcare, need to continuously innovate to sustain their competitive advantage.

We all know this, There isn’t any getting around it. But did you know that custom software is a great tool to achieve this?

Generic software solutions won’t cut it, sorry.

This article dives into the unique benefits of custom software development for businesses, so sit down, get some popcorn ready (if you desire), and enjoy!


Why Custom Software is Worth the Effort  


It’s true that many businesses rely on off-the-shelf software solutions. Perhaps you do to? 

However, you’ve probably noticed that these generic programs often lack the specific functionalities and features needed to truly streamline your workflows and maximise efficiency.  

One of the benefits of custom software development is that it enables businesses (like yours) to address their own needs or those of their customers.  

“If only this off-the-shelf program had these extra three features, I could save 10 hours a week,” we hear you say.  

This is an example of where the benefits of custom software development become important. It allows you to create software to match your unique business needs perfectly.  

Unlike off-the-shelf solutions, it can also evolve with your business needs and operational processes to quickly and easily address change within your business as you grow, change, and/or scale. 

Off-the-shelf solutions will never do this. Never!  

They were never built with your specific business in mind. They were built with the entire market in mind! 

So, finding the perfect fit for your business can be like finding a needle in a haystack. Is there even a needle in this haystack at all? 

What’s an example of how it goes wrong? 

Let’s use Quickbooks as an example. A widely recognised accounting software package that does basic tasks like bookkeeping, invoicing, and bill payments.  

It’s great if it suits your needs, but if you have more complex needs like inventory management, advanced reporting, or payroll processing, you’re out of luck. 

The result? 

You (and other businesses) move on when your specific needs aren’t met by the product anymore (if they ever were).  

Your clients will do the same. If your product suite or existing software product can’t meet their needs, they will move on. 

So, if you’re looking for an initial indicator that you need to consider the benefits of custom software development, perhaps look at your churn. 

But what are the other benefits?  


Benefits of Custom Software Development


Benefits of Custom Software Development


Benefit #1: Tailored Solutions for Unique Business Needs  


Off-the-shelf software will force you and your clients to adapt to the workflows and limitations of the program, but perhaps we should flip the script. 

Imagine you had the power to design a tool that perfectly addressed your specific challenges. 

What if the tool was designed to serve you and your clients instead of the other way around?  


Tangilla and the custom software that Dazlab built


Phil Kells, founder of Tangilla, could see that Realtor Associations were full of tedious processes and complicated workflows. But the needs and operating systems of this industry are unique; no off-the-shelf solutions could help.

And that’s where Tangilla steps in! Users swear by it.


It’s like having your own operational assistant on steroids. It’s all about automation and juicy data insights—all fine-tuned for realtors.

We’re not just talking about any old software here. This is custom and tailor-made for the real estate world. Whether you’re flipping software houses, building skyscrapers, or dealing in commercial properties, Tangilla’s got your back.

But wait, there’s more! With Tangilla, it’s not just about making your life easier. Oh no, it’s about supercharging your workflow, giving your clients that VIP treatment, and making decisions that pack a punch. Remove tedious processes? Check. Far superior client experiences? You got it. And oh yeah, say hello to your shiny new competitive advantage. Speaking of…


Benefit #2: Competitive Advantage 


We are going to assume you want to stand out from the crowd. Of course, all businesses do.
After all, in today’s cut-throat business world, it’s not a luxury. It’s a necessity.

And that’s where custom software swoops in. It gives your product the smarts that off-the-shelf software could only dream of. 

Picture this: with custom software, you’re not just following someone else’s blueprint. You’re the architect, the mastermind behind the scenes. You get to call the shots and design the whole shebang to fit your vibe perfectly.  

So, while your competition is stuck wrestling with clunky, one-size-fits-all software, you’re out there playing with a full deck of cards.  

With the right team by your side, you can keep evolving, adding new features, and staying ahead of the curve. It’s like having a perpetual upgrade button while they’re still stuck in the Stone Age. 


Look at an example from a Dazlab Client: Keywell


Keywell wanted to create a well-thought-out design and customer experience for an app with a reliable, quality code that would allow her team to expand and grow with the platform. 

That’s where Dazlab came in to audit the design and build an app that could be managed internally – Keywell wanted to be able to continue developing and rolling out new features for their audience. 

With the help of Dazlab’s development team, Keywell became a solid, stable web app for parents of neurodivergent children. The app’s main purpose is to track sleep and medication, create reminders, and become a valuable resource for information and data. 

Dazlab also provided consulting and training so Keywell could handle all future developments in-house. Now, they have a 5-star rating app with thousands of users who rely on it to create an inclusive community for parents working tirelessly for their children’s wellbeing. 


Benefit #3 Flexibility & Scalability 


Alright, picture this: you’re a painter, right? You need a quoting tool, but every off-the-shelf option out there is just so… generic.  

Enter custom software. It’s like being the chef in your own kitchen. You can add whatever ingredients you like and spice it up however you want, with no recipe holding you back. And the best part? You don’t have to worry about needing a bigger pot as your business grows. Custom software can be built to grow with you. 


Let’s discuss Dazlab client, Tangilla – The Operating System for Modern REALTOR® Associations


They started with the basics – membership management, workflow automation, all that jazz. But here’s where it gets cool – they can snap on new features whenever they need them. Want continuing education course management? Can do. Want to add features to your membership that members are asking for? Too easy. It will continue to be tailored just for them, no matter how big they get.

So, when your realtors have new needs or you decide to add some new services, Tangilla has the foundation and flexibility to execute.

Tangilla is custom-made, flexible, and ready to grow with you every step of the way.


Benefit #4: Enhanced Security & Control  


Let’s talk about keeping your data on lockdown. 

With custom software, you can lock down every nook and cranny, making sure your sensitive information stays safe and sound.  

None of that off-the-shelf stuff where you’re crossing your fingers and hoping for the best. Nope, with custom software, it’s like having your data on lockdown, safe and sound behind closed doors. 

Not to mention control. With custom software, you’re the boss. You can decide who gets access to what, when, and how.

Feeling like things aren’t bolted down enough? No worries, you can beef up security measures like nobody’s business – multi-factor authentication, continuous monitoring, you name it. 


Let’s look at another real-life example, Dazlab client Healthweave


These guys are all about keeping healthcare communication top-notch. But you know what’s just as important? Keeping patient info under lock and key. That’s where Dazlab came in, with our custom software build.  

We built a platform that’s like Fort Knox for patient data – encrypted up the wazoo and compliant with all the strictest regulations. When it comes to data security, custom software is not just a game-changer; it’s the game itself. And Healthweave? They’re playing to win. 


Benefit #5: Customisation Improves Integration & Efficiency Capabilities  


You know how it goes – you’ve got this tool for this thing, that tool for that thing, and before you know it, you’re drowning in a sea of disconnected systems. It’s like trying to juggle a dozen balls at once, right? 

With custom software, it’s like you’re building bridges between your tools instead of wading through a swamp of disjointed mess. Custom software slides right into your existing setup like it’s always belonged there, no need for awkward workarounds or hair-pulling data migrations. It’s like your tools are finally speaking the same language. 

And hey, the best part? You don’t have to say goodbye to your favourite tools. Nope, custom software can integrate with all of them. Whether it’s your trusty CRM or that email marketing platform you can’t live without, custom software brings them all together under one roof. 


Let us hit you with a real-life example: Toolbox


Picture this – you are juggling a million and one tasks at once to ensure your business runs smoothly. From tracking and recording procedures to reducing health and legal risks, you have to do them all.

But with Toolbox, it’s like having a superpowered sidekick, bringing all your tools together in one place. We got creative in aligning the business requirements, but once we were done, there was no more bouncing between platforms and lousy solutions.

So yeah, custom software is like the ultimate digital wingman when it comes to making your tech work for you. It combines your tools, streamlines your workflow, and makes your life much easier. And Toolbox? It’s leading the charge, one seamless integration at a time.


Addressing Common Concerns and Misconceptions  


Concerns and Misconceptions


Alright, let’s tackle some of those pesky myths about custom software. There’s more to it than meets the eye. 


Misconception #1 – High Upfront Costs


First up: the big one – high upfront costs. Sure, custom software might seem like a hefty investment at first glance, but think of it like planting seeds in your garden. Yeah, it takes a little time and effort upfront, but boy, does it pay off in the long run. With custom software, you’re not just paying for bells and whistles you don’t need – it’s like getting a tailor-made suit that fits just right. 


Misconception #2 – Long Development Times


Now, let’s talk about development times. We get it, you’re thinking it’s gonna take forever and a day to get your custom software up and running. But here’s the thing: with agile development, it’s all about taking things one step at a time. You start small, nail down the essentials, and then build from there. Lay the foundation first (build the first iteration that will be useful to your client’s), then add the fancy stuff later.


Misconception #3 – For Large Businesses


Custom software isn’t just for the big players. Nope, businesses of all shapes and sizes can get in on the action (most of the businesses Dazlab serves have a headcount between 5 and 50). We build software that grows with them, solves a business need, and isn’t over-engineered. This way their software will last, no more worrying about outgrowing your software – with custom solutions, you’re set for the long haul.


Misconception #4 – Difficult to Maintain 


Now, let’s address the elephant in the room: maintenance. We know, it can be a pain in the neck. But here’s the good news: reputable custom software companies have got your back. They’ll keep your software shipshape, so you can focus on what you do best – running your business. Here at Dazlab we actually build software with the end in mind. We know the engagement is going to end at some point, so we plan for that from the start. Whether we continue to do the maintenance or you give the completed product to an internal developer, it all runs smoothly, and maintenance is always focused on. 


Misconception #5 – Strict Vendor Lock-in


And last but not least, let’s talk vendor lock-in. Here’s the deal: with custom software, you’re the boss. You get to call the shots, choose the tech that works for you, and avoid getting tied down to one provider. It’s like having the keys to your own kingdom – total freedom and flexibility. Dazlab addresses this issue by planning for the end of the project at the beginning. You’ll never be locked in with us, and we ensure there is a smooth transition from the end of the engagement to the next step in your business journey.

So what is the process? How do you actually get custom software built?

Let’s take a stroll down the custom software development roadmap.


Custom Software Development Process


Software development process


Step 1: Consultation and Planning


First things first, it’s all about getting on the same page. We’ll sit down together and chat about your business needs, challenges, and what you need this software product to achieve. Think of it like sketching out the blueprint for your dream house – we’re laying the groundwork for something truly special. 


Step 2: Design 


Once we’ve got our plan in place, it’s time to roll up our sleeves and start designing. We’ll design the architecture, and start bringing your vision to life. Here’s where you get to see what the screens on your software product will look like. It’s much easier to edit designs in a platform like Figma than edit 100 lines of code, so for this reason, design precedes development.  


Step 3: Development 


Once you’ve approved the designs, it’s time to get the development started. Developers need a precise scope to do their best work, so having an approved design and workflow is the perfect way to do this.  (you do not say anything about how things function)

You know what the screens are going to look like, you know how your app is going to function, so now it’s time to make it functional!


Step 4: Testing and Quality Assurance 


Now comes the next part – testing, testing, and more testing. We’ll put the software through its paces, ensuring everything works like a well-oiled machine. From functionality to security, we leave no stone unturned.  


Step 5: Launch & Hand Off 


Alright, here’s where the rubber meets the road. We’ll help you deploy your shiny new software, making sure everything goes off without a hitch. 

Then we’ll train your team to take over (which we do over the lifetime of the project anyway), and ensure that it’s a smooth transition from us to you. Remember how we planned for this from the start?  

So there you have it. That’s the process from A to Z.  



Custom software development is not just for big business. Any business, from SMEs upwards, can benefit from this strategic investment. By leveraging custom software, you can streamline operations, enhance customer experiences, and ultimately drive growth and profitability.  

Ready to unlock the potential of customising your own software? Contact us today for a free consultation to discuss your unique needs and explore how you can take advantage of the benefits of custom software development and how it can help you achieve your business goals.  


Darren Clark

Dazlab Founder

“I started Dazlab because there’s a huge knowledge deficit between people who want software built and those that build the software. I watched again and again as non-tech product owners with great ideas overpaid for complicated solutions to simple problems, or underpaid only to end up with crummy products with little chance of lasting. Tech doesn’t have to be that way. If I’m going to do something, I’m going to do it well or what’s the point?. Even now, 20 years later I’m still heavily involved in the onboarding process with every one of my clients.”

Darren Clark

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