The Who, What and Why
Custom software solutions don’t have to be complicated.
Beyond the Basics
Dazlab goes beyond building what you think you need.
- We get to know you and your customer as if they were our own
- We uncover your blind spots and predict problems (and solutions)
- We map out a clear, easy to follow, uncomplicated road map to get you where you want to go.
Darren Clark
Dazlab Founder
“I started Dazlab because there’s a huge knowledge deficit between people who want software built and those that build the software. I watched again and again as non-tech product owners with great ideas overpaid for complicated solutions to simple problems, or underpaid only to end up with crummy products with little chance of lasting. Tech doesn’t have to be that way. If I'm going to do something, I'm going to do it well or what’s the point?. Even now, 20 years later I’m still heavily involved in the onboarding process with every one of my clients.”
We protect, validate and support you throughout the whole process — which means we ask the right questions, predict your needs and problems, and explain exactly what we want to do and why, so you can make informed decisions with your investment.
Our Tech-Philosophy
Open and transparent
We’re all about working together with likeminded people towards a common goal. That means everything is above board. All decisions are validated and you’ll understand everything we do as we do it.
Partners first and foremost
By treating you as a partner, we make your problems ours. That means we predict issues, solve hiccups, adapt and pivot as you do. By truly understanding your vision and needs we can create a product we’re both proud of.
Invent vs Re-use
Every decision we make is based on the ability to reuse and recycle. We don’t need to reinvent the wheel if we can find a tool that already exists to bring your vision to life faster. If we can’t, we create it with your end goal in mind.
Simple is Best
If something is complex, we break it down until we get simple. This goes for our process, the tools we use and the way we interact with our clients.There’s no need to complicate stuff that’s already complicated enough.
Macgyverism
We’re highly creative. Where there’s a problem there is always a solution. Working with us means you’ll often get out-of-the box solutions that get the job done right.
Being Lean
Being lean is about removing the fluff. At Dazlab, you’ll get lean, effective, elegant products that stand the test of time.