Toolbox
Services Used:
Design
Tech Scope
Dev Production
Ben came to us with a primitive piece of software and a very complicated idea.
His vision was a safety and compliance web app for golf courses and field managers to essentially track and record their procedures, to reduce health and legal risks. He’d originally engaged a freelancer to build out the software. Every time a new function was introduced, an old piece of code would break. It was very un-user friendly – and in the end, he couldn’t launch his project.
The Work
01
First, we audited what was there to see what was salvageable, working our way through the customer experience
02
We refactored (instead of starting from scratch) and built out an entirely new design for Toolbox.
03
Because there were a lot of business requirements, we spent a lot of time getting creative.
The challenge was aligning the business requirements with the software requirements in terms of what was originally there, and what was missing.
04
We were able to launch a user-friendly, well functioning app
The product performed all the function his clients wanted and allowed room for expansion.
05
We then found him a tech manager + developer, and helped onboard his new internal team to manage the product
Results
We started working with Ben 3 years ago and Dazlab still remains his go-to for tech advice and strategy. The platform now has over 50 features and hundreds of clients amidst an international expansion to the US and Canada.
