How much it costs to launch a startup is as fuzzy a question as “where do I start?”. Startups can make you millions, bleed you dry, or leave you dangling somewhere in between.
But often founders are so blinded by their beautiful, million-dollar idea they’ve got irrational confidence out the wazoo. The thing is, confidence doesn’t build a product. For that, you need funding, which comes in many, many shapes. Here are a few of the common ones…
Investment — Deep-pocket investors will fund your startup in exchange for ownership equity.
Customer-funded — Your product’s value proposition resonates with future buyers enough that they commit to funding the development of your product.
Self-funded — This is the pure go-it-alone, DIY model where you find yourself through loans and savings.
All of the above — through various rounds of funding, you may secure any mix of investment types.
Though investment isn’t for everyone, if you do choose to go after it, it’s best to build a plan, implement it, and test your idea before asking for money. This acts as evidence for investors that you’ve produced something customers will pay for, which significantly increases your chances of landing the cash.
Finding and pitching for the right investment
The ins and outs of funding are well-documented. You can go through an angel investor or family and friends for a certain amount of money, and then you move to a seed round, and then you can move to various series rounds.
I could go on and on and on about it. But I think that stuff’s been written about 1000 times. So instead, here are some great articles from some smart people about different types of startup funding and how to build a winning pitch.
How to find investors
- How to Find the Right Investors to Fund Your Startup
- How to Get Startup Funding For Kick-starting Your Business
- 7 types of funding every startup should consider
Tips for building and acing your pitch
- 5 Tips for Pitching Your Startup to Investors
- Pitching to Investors: 6 Tips to Nail Your Startup Pitch
- 18 Pitching Essentials: How to Pitch an Idea to Investors (and Early Customers)
That’s it for funding, I hope it’s helpful. Next time I’m diving into the mindset a founder needs to build a successful startup.